Boots on the Ground: Why Visibility and Culture Win in Hospice Marketing

In this episode of Voices of Hospice Leadership, Brian Frantz sits down with Sannie Lee, Area Director of Sales at Suncrest Care in Sacramento. Sannie shares how a “boots on the ground” approach—built on visibility, consistency, and a strong internal culture—has helped Suncrest stand out in a crowded market.

From avoiding “muffin marketing” to building real relationships with referral partners, Sannie dives into what it takes to grow hospice census the right way. Whether you're an owner, executive, or leader looking to scale your impact, this episode is packed with real-world insight from the front lines.

Topics Covered:

• The “Suncrest Difference” and what makes their care model unique
• Why consistency in referral relationships is everything
• The role of community events and local partnerships
• Building culture through intentional hiring
• Advice for hospice owners ready to grow

Tune in and discover why hospice is truly a place where the heart meets healthcare.

https://www.linkedin.com/in/sannielee/

Interested in being a guest on the show? Reach out today!

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